I like at least some points she has made so far, like:
-Nobody is perfect but companies need to be honest and communicate the process they are making on environmental and social responsibilty matters (because you are working on it, right?).
-Companies are percieved in the eyes of their consumer on what they stand for, not what they sell.
-There needs to be a dialogue with the consumers. The way to market green is not to throw it in someone's face on a big billboard with some plants and flowers - use social media, websites etc. that can engage and envolve.
Here is another article on sustainability marketing in case you wanna read more.
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